FORM & FIELD
Lifestyle
Turning a product launch into a community moment.
FORM & FIELD wanted its new outdoor collection to feel like an invitation, not an announcement. We built a launch campaign around the moments the products were made for.
Services
Content Creation, Paid Social
Platforms
Instagram, TikTok, Pinterest
Year
2026
01
The Challenge
Previous launches had relied on a single announcement post and a short burst of ads. Interest faded quickly, and the brand struggled to reach new audiences beyond existing followers.
02
The Opportunity
The collection was designed for gathering outdoors. That gave us a natural story: real people, real places, and the small rituals that make time outside feel special.
Our approach
Strategy, creative, and distribution working together.
01
Strategy
We planned a three-phase launch with teasers, a launch week, and a sustained ‘field notes’ series, each with its own content goals and audience targets.
02
Creative
Creator-style video, lifestyle photography, and practical guides showed the products in use rather than in isolation.
03
Distribution
Paid social amplified the best-performing organic content, with weekly creative testing to shift budget toward what was working.
The results
Momentum you can measure.
The launch reached a far wider audience than previous campaigns, with community content continuing to perform weeks after launch. Demo results shown for template purposes.
2.4M
Campaign impressions
+64%
New followers
3.2x
Content shares
“The team brought structure to our social presence and made the whole process feel easy. We finally have a creative partner who thinks beyond the next post.”
Ethan Brooks · Founder, FORM & FIELD
