NOVA SKIN
Beauty
Making everyday skincare feel worth talking about.
NOVA SKIN had great products and a loyal customer base, but its social channels felt quiet. We built a content direction that turned everyday skincare routines into stories people wanted to share.
Services
Social Strategy, Content Creation
Platforms
Instagram, TikTok
Year
2026
01
The Challenge
NOVA SKIN was posting regularly, yet its feed blended into a crowded beauty category. Product shots performed inconsistently, comments were rare, and the team had no clear framework for deciding what to publish next.
02
The Opportunity
Customers already talked about NOVA SKIN in a warm, honest way. The opportunity was to bring that voice onto the brand’s own channels, swapping polished product grids for real routines, simple education, and community stories.
Our approach
Strategy, creative, and distribution working together.
01
Strategy
We ran audience research, mapped the questions customers asked most, and built four content pillars: routines, ingredients explained, community spotlights, and behind the brand.
02
Creative
Short-form video led the way, supported by carousel explainers and a refreshed visual system with softer light, natural textures, and consistent type.
03
Distribution
A steady publishing rhythm of five posts a week, daily community replies, and a monthly creator collaboration kept momentum high.
The results
Momentum you can measure.
Over six months, engagement rose significantly and saves became the top-performing metric, showing that people valued the content enough to come back to it. Demo results shown for template purposes.
+186%
Social engagement
2.1x
Saves per post
+48%
Profile visits
“DYNQORA understood our audience from day one. The content feels unmistakably like us, but with a level of consistency and creativity we had been missing.”
Amelia Carter · Marketing Director, NOVA SKIN
