DAYFORM
Fitness
Helping a new wellness concept find its people.
DAYFORM opened a new kind of wellness studio and needed to build a community from scratch. We created a launch strategy that combined useful content with smart audience targeting.
Services
Social Strategy, Paid Social
Platforms
Instagram, TikTok
Year
2026
01
The Challenge
As a new brand, DAYFORM had no audience, no content library, and a tight timeline to fill its first classes.
02
The Opportunity
People were curious about the studio’s approach. Short, practical content could show what a session feels like before anyone walked through the door.
Our approach
Strategy, creative, and distribution working together.
01
Strategy
We defined two core audiences, built a pre-launch content series, and set clear conversion goals for the paid campaign.
02
Creative
Energetic short-form video, coach introductions, and simple movement tips made the studio feel welcoming and real.
03
Distribution
Targeted paid social drove trial sign-ups, while organic content nurtured new followers into regulars.
The results
Momentum you can measure.
DAYFORM launched with a strong community and efficient paid performance. Demo results shown for template purposes.
3.1x
Return on ad spend
1,200+
Trial sign-ups
+90%
Follower growth
“From day one, our classes felt full of the right people.”
Jordan Reyes · Co-founder, DAYFORM
