STUDIO MOSS
Food & Drink
Making a local favorite a social-first destination.
STUDIO MOSS is a much-loved neighborhood café. We helped it become the kind of place people discover on their feeds and then visit in person.
Services
Content Creation, Creative Campaign
Platforms
Instagram, TikTok
Year
2025
01
The Challenge
The café relied on word of mouth and had little time to create content. Its social channels did not reflect the warmth of the space.
02
The Opportunity
Regulars already captured the café’s best moments. A community-led content approach could showcase the space and its people authentically.
Our approach
Strategy, creative, and distribution working together.
01
Strategy
We created a simple monthly plan focused on menu moments, the people behind the counter, and local collaborations.
02
Creative
Short-form video, behind-the-scenes stories, and seasonal menu reveals brought the café’s atmosphere to life.
03
Distribution
Local creator visits and community reposts helped the café show up on more neighborhood feeds.
The results
Momentum you can measure.
Profile visits and location tags increased, and weekend foot traffic followed. Demo results shown for template purposes.
+64%
Profile visits
+52%
Location tags
4.8★
Average review
“People now tell us they found us on Instagram. That never used to happen.”
Nina Park · Owner, STUDIO MOSS
